Noon

Noon, the sun’s highest point in the sky and the pinnacle of your day. Welcome to specialty coffee paired with a restaurant level menu offering. Noon is here to provide an elevated breakfast and lunch offering with a relaxed yet refined ambience.

We were tasked with bringing the cafe’s brand identity to life. We achieved this through the use of minimalistic shape and line work, as well as the use of pattern and symmetry. The core logo lock-up also uses a circular motif in the top right corner, a subtle reference to mid-day/noon. We really wanted to elevate Noon in the market, therefore we treated the brand more as a restaurant, rather than another local cafe. Our goal was to celebrate their unique proposition, as a cafe that offers high quality service and a top tier menu offering.

See you at Noon.