Staple Tattoo Supply

Meet Staple Tattoo Supply. A new tattoo supply brand positioning itself as a staple for tattoo artists and studios alike.

The brand sees a gap in the market for simply engineered, cost effective and well designed products with clean ingredients. Products crafted by professionals for professionals. Supplies that are designed to keep up with your flow, delivering the durability and performance that meet the high demands of tattoo artists.

We were tasked with creation of Staple’s identity, packaging design system and launch campaign.

Our concept centres around the idea of silky, smooth movement (gliding). This idea is visually achieved through a custom logo typeface that uses connected letter-forms to create a seamless logo motif. The typographic logo has a repetitive nature to it and can connect back onto itself in a repeating design to create a unique brand pattern. Furthermore, the concepts typography is supported by thoughtful illustrated icons that reference the brands industry and products usages.

Staple, crafted by professionals for professionals.