Mineraleir

A luxury jewellery concept influenced by a myriad of periods, places and art forms. Mineraleir is a multi generational family project with over three decades of fine jewellery expertise. They create contemporary pieces with the values and perspective of a traditional jeweller.

Outgrowing their former brand, Mineraleir engaged with us for a refresh on their whole brand experience. The challenge was to speak to the heritage of where the brand has been and while also championing where it is going – all executed with a minimal and premium look.