Suki

Suki is the newest member of the Merci Group family, an elevated hospitality group on Sydney’s Northern Beaches. Suki aims to fill a gap in the local market for high quality Modern-Asian cuisine. The new venue offers a premium dining experience, boasting a world class asian-fusion menu set in a warm, holiday-feeling atmosphere.

We were tasked with the creation and roll-out of a cohesive brand identity across all digital and print touch-points. The scope included: brand identity, website design, menus, coaster and chopstick sleeve designs, signage and social media templates.

Our concept focused on the idea of blending Asian and coastal aesthetics; the venue serving asian fusion and the location being seaside. This was achieved through a variety of graphic executions, featuring a custom logo typeface that hints at the idea of chopsticks and a crab mascot that plays on the shellfish offering and seaside location. Furthermore, the branding uses a custom Chinese-takeaway-box feeling device to house graphics, copy and images throughout the identity.

We had a lot of fun on this one and hope the branding leaves you ready for some Yum Cha.