Sydney Design School

Sydney Design School is an industry leader for interior design education within Australia. SDS believes in what they do and are genuinely passionate about design and education. They provide a high quality, relevant education that produces industry leading graduates.

This rebrand marks the next chapter for the school and a clear way forward for their brand. The rebrand aims to give strength and clarity to the school, whilst elevating their presence in the industry. 

The hero logo mark explores a new iteration of the original SDS branding, working with the brand’s signature triangle. The logo also explores an upper-case typeface as a fresh and modernised look for the school. Futhermore, the hero graphic language for the concept uses a grid system to imagine a hypothetical floorplan. The floorplan rooms or shapes are then taken and used as a graphic base for the direction.

Sydney Design School. Make, Shape, Transform.